Bryan Willmert

Entrepreneur, speaker, writer, and host of The Exceptionalist — a show about people who refuse ordinary in life, business, and craft. Founder of Edooce, helping businesses design customer experiences that build loyalty and drive lasting revenue.

For 20 years, I‘ve designed customer experiences for brands like General Motors, Disney, and Warner Bros. Now I bring that same Fortune 500 rigor to business owners, leaders, and founders who know their customer experience is costing them customers and want clarity on what to fix and the vision to build what comes next.

What I do

CONSULT

Work With Bryan

CX audits, strategy retainers, and workshops for businesses that know their experience is costing them.

PODCAST

The Exceptionalist

Long-form conversations with people who've pursued excellence in business, craft, and life.

Writing

Field notes & Essays

Ideas on customer experience, strategy, and building exceptional businesses. 

  • "Their attention to detail and commitment" to quality truly stood out. We’ve already recommended them to others.

    —Former Customer

  • "Creative, reliable, and genuinely passionate about what they do."

    —Former Customer

  • "A professional that delivers on his promises and elevates our impact."

    —Former Customer

  • "Built our plans and strategy, rooted in research and data. This enabled us to make surgical decisions rather than hoping for the best."

    —Former Customer

The Platform

The Exceptionalist

A podcast and a philosophy. Long-form conversations with people who've refused to settle for ordinary — in business, in craft, in life. This is where The Exceptionalist lives

The Way I Think

Four Brand Pillars

EXPERIENCE ARCHITECT

1

I don't market products. I design how people feel.


STRATEGIC DIAGNOSTICIAN

2

I sit in the problem before I solve it.


UNIFIER

3

I align fragmented teams around one direction.


SEEKER

4

I live the philosophy. Craft over convenience, always.